We help small business owners gain financial clarity and build the infrastructure for growth—in 90 days or we work for free.
We help small business owners gain financial clarity and build the infrastructure for growth—in 90 days or we work for free.
Our tools empower you to make confident, scalable, and data-driven decisions.
Our tools empower you to make scalable, and data-driven decisions.
Data + Financial Model + Advice
=
Decisions that make you grow
What’s Holding Small Businesses Back?
Something is limiting their growth, and they don’t know what it is. They want to double or triple their profits—or more. However, there’s a black box of information that they can’t identify, let alone open.
That black box is data. It needs to be collected properly, analyzed, and visualized in order to open it. Once open it can be used in a financial model to paint a picture of your unique business story.
Without this information small business owners are flying without a map and need to stay close to what’s familiar. This information is your GPS map
Why Most Small Businesses Fail
Statistics show that almost 20% of businesses fail in their first year, and almost 50% fail before reaching five years. Among these, 29% run out of cash, and 23% fail due to poor management.
In business, cash is king, and the better you understand what drives your cash flow, the greater your rewards and the lower your risks will be.
Understanding your cash flow precisely allows you to manage your business better by focusing on the impactful variables and helps you to understand your cash needs and communicate with investors.
Why Our Clients Are Always Able To Grow Their Businesses
At FSA, we provide you with the tools to make informed decisions that lead to profitable businesses, and we advise you on the best course of action.
Everything we do is tailored to your specific challenges and vision. Your data collection process is based on your processes. The data visualizations are built to enlighten you on your specific problem. Your financial model is built entirely around your story.
Our clients gain clarity from objective data and expert advice, enabling them to make informed decisions that foster business growth. At FSA, we provide you with the tools to make informed decisions that lead to profitable businesses, and we advise you on the best course of action.
Our Mechanism For Driving Success
Our approach combines objective mathematics with a tailored understanding of your unique business and goals.
We delve into your operations, collecting data to construct a custom bottom-up financial model. This model connects your decisions directly to cash flow and valuation, showing the real impact of your actions.
With clear insights, we empower you to make confident, data-driven choices to maximize your wealth

How It Works

Who Is This For?
Our services are designed for:
Small business owners with fewer than 10 employees.
Entrepreneurs eager to grow their businesses.
Owners looking to improve cash flow and profitability.
Founders overwhelmed by financial management and seeking clarity.
If you’re committed to scaling your business, FSA can help you achieve your goals.
Testimonials




About us

I am Andrew Geller, CEO and Founder of FSA. Throughout my entrepreneurial journey and client engagements, I have encountered numerous challenges that small businesses face.
In my first startup, I raised funds from family and friends but struggled to show them how I’d deliver returns. This frustration led me to develop data & financial tools to better understand my company’s core mechanics. These tools transformed my business, turning it cash-flow positive—and I realized they could benefit other businesses too.
Large companies rely on CFOs and data analysts to drive growth. As a fractional CFO, I’ve made it my mission to create accessible tools that empower small business owners to achieve the same success.
Efficient Data Organization & Insights
Streamline your data collection and analysis for key strategic insights, fostering business adaptability and growth.
Advanced Custom Financial Models
See the financial implications of every decision. Our models forecast every business aspect, linking actions to your valuation.
Expert
Data-Driven Advice
Get personalized guidance on cash flow, investment opportunities, and decision-making, all grounded in rigorous analysis.
Frequently Asked Questions
If you want to maximize your wealth, you must understand how your actions affect your cash flow to make the best decisions. This system is the objective way to do this.
You can plan clearly your goals in the financial model and have the data and an advisor to keep you on track to your goals.
A CFO is a a Chief Financial Officer which is in charger of deciding whether an action in the business is profitable or not. They help you make money from what you do.
All large companies have one and they are expensive.
A fractional CFO is a way to give smaller companies access to this service outsourced and part time so it’s affordable.
The purpose of all this is to grow your business by getting better clarity of how it works.
This is a system to give you a birds-eye view over your whole business built on the data specifics so you can make wealth maximizing decisions.
This system organizes clean data collection, then visulalizes and analyzes the data, and then makes sense of the data in terms of cashflow using the financial model.
The key performance indicator that this system attempts to improve is your business’ overall valuation and your wealth.
We will transform the way you collect, display, and use information.
This includes building infrastucture to collect, store, visualize, and analyze your data such as dashboards.
Your financial model, is a tool to help you make financial sense from the data.
Reports can be created upon request.
Lastlly a human being is there to use that infrasructure to keep you on track and advise you based on the numbers.
Depending on your business’ complexity, it can take up to 3 months for the building phase, in which we get to know your business, build you a custom system to collect your data and move it to where we need it, build you dashboards that visualize and a finacial model to analyze your data.
Once built, the ongoing phase consists of a meeting once a month to set goals for next month and analyze goals and tasks from the previous month. There are also a number of hours included each month for updates, modeling and building new infrastructure, and reports and advice.
Any entrepreneur or prospective entrepreneur that wants to best take advantage of quantitative analysis in their business and to give them objective decision support their gut. This is most valuable for growing small businesses.
Accounting deals with the past, finance deals with the future. We can use the numbers that you get from your accountant in your forecast for the future and guide your growth strategy. Accounting can’t account for your vision of how you plan to expand your business then strategize your cash flow to get there. On the other hand, we don’t deal with reporting to your tax authorities.
It is often quite helpful to work with founders who have a financial background because in the end, it is financial concepts we are trying to communicate and the more familiar you are with them the more you will get out of the knowledge.
The entire system spans many disciplines in data and financial areas, giving you a professional product and an advisor to give an objective opinion.
This can be a great gut check for someone with a small to large background in finance.
We work a set monthly fee for minimum a 12 month contract. Like a part-time outsourced employee.
Prices differ based on the complexitiy of your business.
For this set monthly fee you get all your infrastucture built, a monthly meeting, and a number of hours for extra data or finance work per month. Per hour charges apply if you need more time.
Set up a time to chat in our calendar and we can get started as soon as possible.
Pricing & Packages
We work with clients on a minimum 1-year basis. Monthly fees include the building of infrastructure, a monthly meeting, a data update, and an hour bank of work per month.
Full Package
Data Organization & Insights
We build your system for collecting data so that it can be easily analyzed and expanded upon to build your dashboards according to the insights you need. We update the data collection and dashboard as your business grows. This data is used in your financial projections.
Financial Model Construction & Maintenance
We build your custom model and integrate it with your data in order to show you a forecast each aspect of your business and relate each decision to your valuation as a whole. We update the model as your business grows.
Personal Data-Driven Financial Advice
We use your data and your financial model and our expertise to plan your cash flow to reach your goals, give you insights on where to focus your investments for growth, and make sure you have mathematically rigorous analysis to support each decision you make.