We help small business owners grow their businesses by providing the clarity that comes with data and financial insights—in 90 days or we work for free.
We help small business owners grow their businesses by providing the clarity that comes with data and financial insights—in 90 days or we work for free.
Our tools & advice empower you to make confident, scalable, and data-driven decisions.
Our tools & advice empower you to make scalable, and data-driven decisions.
Data + Financial Model + Accounting
=
Confident decisions that grow your small business
What’s Holding Small Businesses Back?
Something is limiting their growth, and they don’t know what it is. They want to double or triple their profits—or more. However, the answer lies in a black box of information that they can’t yet identify, let alone open.
That black box is data. It needs to be collected properly, analyzed, and visualized in order to use it effectively. Once opened, it can be used in a financial model to help you navigate running your business profitably.
Without this information small business owners are flying without a map based on gut instinct. Data and finance give you a GPS.
Why Most Small Businesses Fail
Statistics show that almost 20% of businesses fail in their first year, and almost 50% fail before reaching five years. Among these, 29% run out of cash, and 23% fail due to poor management.
In business, cash is king, and the better you understand what drives your cash flow, the greater your rewards and the lower your risks will be.
Understanding your cash flow in real time as well as what drives those cash flows allows you to focus on the impactful variables and manage your business in a way that makes your business not only survive, but thrive.
Why Our Clients Are Always Able To Grow Their Businesses
At FSA, we build fully integrated tools using data, finance, and accounting and have professional advisors to help our clients feel confident to make informed decisions that leads to growing profitable businesses.
Everything we do is tailored to your specific challenges and vision. Your accounting feeds your data and model. Your data collection and visualization covers the full range of your specific business’s processes. Your financial model is built entirely around your story. Your advisor helps you make sense of everything. We give you control over your business by providing you with the objective insights you need to make sound decisions.
Our clients get the clarity they need to confidently grow their business.
Our Mechanism For Driving Success
We do things differently than most financial companies by starting from the bottom up to give you insights into how each aspect of your business impacts the whole. This enables you to make strategic decisions informed by detailed analysis.
We build your revenue forecasts by first modeling each channel of your customer acquisition. Next, we model your expenses by analyzing each line and determining how they scale. We then bring the pieces together to create your cash flow forecast and intrinsic valuation, using your data as inputs for the model.
This approach allows you to objectively understand how each variable of your business affects your overall value, and empowers you to go as deep or stay as high-level into the mechanics of your business as your decisions require.
Feel the confidence that comes from mathematical clarity by accessing tools that were once only affordable for large enterprises.
FSA is a one-stop shop that combines the functions of a CFO, data analysts, and end-to-end financial accounting for small businesses. Our advisors guide you with clear insights, empowering you to make confident, data-driven choices to maximize your wealth.
How It Works
Who Is This For?
Our services are designed for:
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Small business owners with fewer than 10 employees.
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Entrepreneurs eager to grow their businesses.
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Owners looking to improve cash flow and profitability.
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Founders overwhelmed by the numbers and seeking clarity.
If you’re committed to scaling your business, FSA can help you achieve your goals.
Testimonials
About us
I am Andrew Geller, CEO and Founder of FSA. Throughout my entrepreneurial journey and client engagements, I have encountered numerous challenges that small businesses face.
In my first startup, I raised funds from family and friends but struggled to show them how I’d deliver returns. This frustration led me to develop data & financial tools to better understand my company’s core mechanics. These tools transformed my business, turning it cash-flow positive—and I realized they could benefit other businesses too.
Large companies rely on CFOs and data analysts to drive growth. As a fractional CFO, I’ve made it my mission to create accessible tools that empower small business owners to achieve the same success.
FSA Custom Packages
All Packages Include A Professional Advisor
Data Organization & Insights
We build your system for collecting data so that it can be easily analyzed and expanded upon to build your dashboards according to the insights you need. We update the data collection and dashboard as your business grows. This data is used in your financial projections.
Financial Model Construction & Maintenance
We build your custom model and integrate it with your data in order to show you a forecast each aspect of your business and relate each decision to your valuation as a whole. We update the model as your business grows.
End-to-End Financial Accounting
This is a full accounting service including bookkeeping, accounts payable management, accounts receivable management, bank reconciliation, vendor reconciliation until balance sheet. These are integrated with your financial model forecasts.
* Note: Each package can be taken individually or combination. The full package includes accounting for free.
Frequently Asked Questions
If you want to maximize your wealth, you must understand how your actions affect your cash flow to make the best decisions. This system is the objective way to do this.
You can plan clearly your goals in the financial model and have the data and an advisor to keep you on track to your goals.
A CFO is a a Chief Financial Officer which is in charge of deciding whether an action in the business is profitable or not. They help you make optimize how you money from what you do by organizing your data, modeling your cash flow forecasts, and doing your accounting to give you the information you need to make your business.
All large companies have one and they are expensive.
A fractional CFO is a way to give smaller companies access to this service outsourced and part time so it’s affordable.
The purpose of all this is to help you, the entrepreneur, put more money in your pocket from your business by giving you objective tools to make decisions that are more profitable.
Essentially, we want you to be wealthier than if you go it alone or are guided by your gut.
This system does your end-to-end financial accounting, organizes and cleans your data collection from every source, visulalizes and analyzes that data, and then makes sense of the the results in terms of cash flow projections using the financial model to show you how to make wealth maximizing decisions.
The key performance indicator that this system attempts to improve is your business’ overall valuation and your wealth.
You will have a dashboard built in Looker Studio that displays the real time data visualizations, a bottom-up strategy focused financial model in google sheets, access to financial reporting documents, and a live advisor on call to help you plan your growth and answer questions.
Reports and dother documents can be created upon request.
Depending on your business’ complexity, it can take up to 3 months for the building phase, in which we get to know your business, build you a custom system to collect your data and move it to a central database, build you dashboards that visualize the data and a finacial model to analyze your data, and a process for your financial accounting.
Once built, the ongoing phase consists of a meeting once a month with an advisor to set goals for next month and analyze goals and tasks from the previous month. There are also a number of hours included each month for updates, modeling, building and updating infrastructure, and reports and advice.
Any entrepreneur or prospective entrepreneur that wants to best take advantage of quantitative analysis in their business and to give them objective decision support their gut feelings. This is most valuable for growing small businesses.
We are like your accountants on steroids.
Accounting and data deal with the past and present, finance deals with the future. It’s the future where your strategy and growth lies. We use the numbers from your accounting in your forecasts for to guide your growth strategy.
Accounting alone can’t account for your vision of how you plan to expand your business then strategize your cash flow to get there based on objective data. Our package with be your guide to reaching your goals.
It is often quite helpful to work with founders who have a financial background because in the end, it is financial concepts we are trying to communicate and the more familiar you are with them the more you will get out of the knowledge.
The entire system spans many disciplines in data and financial areas, giving you a professional product and an advisor to give an objective opinion. Even if you have all theh knowledge, we can probably do the work at a more effective cost to you doing it yourself.
Lastly, having an advisor with all the tools available to them to bounce ideas off of can be a great gut check for someone with a small to large background in finance.
Prices are made to be affordable for small business owners.
We work a set monthly fee for minimum a 12 month contract. Like a part-time outsourced employee.
Prices differ based on the complexitiy of your business.
For this set monthly fee you get all your infrastucture built, a monthly meeting, and a number of hours for extra data or finance work per month. Per hour charges apply if you need more time based on discussions of needs.
Set up a time to chat in our calendar and we can get started as soon as possible.